Here's To The Red

The Red River Gorge is known worldwide as a haven for outdoor enthusiasts of all types. It lies in the heart of Ale-8 Country – there’s even a 5.12b rated climb called the ALE-8-ONE. As an independent family owned business for four generations, we appreciate the freedom and adventure offered by the Red and want to see it endure for generations to come.

That’s why we are new and proud members of 1% For The Planet – a network of companies and environmental non-profit partners. As part of our 1% For The Planet membership, we are donating 1% of our iconic Returnable Bottle sales and our new 16oz can sales to LOCAL non-profits, including the Red River Gorge Climbers’ Coalition.

About Ale-8-One

Ale-8-One soft drink has been bottled in green glass in Winchester, Kentucky, since 1926. The only soft drink invented in Kentucky still in existence, the proprietary blend is flavored with real ginger and citrus, and contains less carbonation and fewer calories than conventional sodas. The company's founder and inventor G.L. Wainscott developed the recipe. To this day, the company continues to be independent and family owned. Wainscott's great-great-nephew, Fielding Rogers hand crafts every batch of Ale-8.

Ale-8 is available nationwide online, at all Cracker Barrel stores and Fresh Market locations in addition to being widely available throughout the southeast in Kroger and Harris Teeter stores.

Visit Ale-8-One online at

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1% for the Planet is a global organization that connects dollars and doers to address the most pressing issues facing our planet. They are a network of more than 1,200 member businesses, numerous individuals and thousands of nonprofit partners in more than 40 countries. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, their members have given more than $150 million to environmental nonprofits.

For more information about 1% for the Planet, please visit or follow on Facebook, Instagram, Twitter, LinkedIn and YouTube.


The Red River Gorge Climbers’ Coalition works to ensure open, public access to quality outdoor rock climbing opportunities in and around the Red River Gorge, Kentucky. The Red River Gorge Climbers’ Coalition works to encourage the conservation of the natural environment on publicly managed and privately owned land by protecting, promoting, and ensuring responsible climbing.

For more information, visit